Tools should make the user’s life faster and easier. Easy to work with, easy to understand, and fast at accomplishing their purpose.
How it all started
As a musician and music producer myself, building my own applications and audio plugins has always been a dream. Gathering ideas over the years, it was in 2025 that I finally found a way to start building them.
Time and time again, I tried to find developers who wanted to join me, but it has always been a tough task. As much as I understand that embarking on an unknown journey such as building this kind of product is high risk, I cannot wrap my head around the idea that people in 2025 have so many tools to build things together, and yet always find obstacles and excuses not to. I am definitely not one of those people, so I decided to start building them myself!
Why did I start?
Over the 30+ years of making music (as of the end of 2025), I encountered many products such as DAWs (Digital Audio Workstations), plugins, or standalone applications that promised to deliver a certain result but, in the process, forgot to make the workflow easy to understand or work with. Sometimes, even the smallest and most basic details are ignored, giving priority to features that seem to be more valuable to the ego of developers and CEOs (“We have the skills to implement this, so we will”) than to delivering a great product.
I am not claiming to be the master of all knowledge, but there are certain features that are just too obvious, and certain bugs that are just too relevant to be ignored.
I understand that not all features can be implemented, because each user has their own workflow. It is impossible to please everyone’s preferences, and I also know that sometimes what a user thinks is valuable to them ends up not being that important in real life.
I aim to build tools focused on their main purpose, not the latest hyped technology that has to be included, or the shiny features that distract the user from the core goal of the product.